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Why Geico’s Anti-Ad is the Perfect Ad

Geico’s marketing team has struck gold again. The car insurance company’s newest series of ads is pretty brilliant, considering the fact that viewers are not only watching them to the end instead of...

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Watch Out Advertisers, Shine Technologies is Coming For Your Ad

Here’s a question: if there was an app out there that could block all unwanted ads from your mobile device, would you download it? As a consumer who hates looking for the tiny “x” on a pop-up ad, I’m...

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In Defense of McDonalds’ New Marketing Campaign

Before immigrating to the U.S. with my parents when I was six years old, I lived in Moscow, Russia. As a kid, one of my favorite things to do was take the Metro to the middle of the city and visit my...

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